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Video: Designing Obama The Book


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“The Obama presidential campaign was innovative. For the first time in American politics, a candidate used art and design to bring together the American people—capturing their voices in a visual way.”

“The Design Director of the Obama campaign, Scott Thomas (who is, like me, a member ofThe Post Family *editor disclosure), has collaborated with artists and designers to create Designing Obama, a chronicle of the art and design from the historic campaign. Get the inside story on how design was used by the campaign, and scope out the pieces, created unofficially, by grassroots supporters.”

“The Obama campaign was successful because it was powered by small donations from supporters. We believe this is the right model for things other than political campaigns, so to fund Designing Obama, we have teamed with KICKSTARTER, whose mission it is to assist the funding of creative ideas and endeavors. We believe the Obama-like fundraising model is the perfect way to ensure the book’s integrity and quality. Support the project; fund its creation. Our goal is the amount needed for a minimum run. We will order as many books ordered. No overstock and wasted paper. We hope you support our approach.”

“A percentage of the book’s proceeds will be donated to a charity supporting the arts in schools and communities (the organization still to be determined). Please let us know if you have recommendations of worthy charities that are working to keep art programs in schools and communities.”

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